Search Engine Optimisation (SEO)
SEO is the practice of increasing both the quality and quantity of traffic to your website through non-paid – usually known as “organic” – search engine results.
In practical terms, SEO is all about the relationship between two things: people – your existing fans and potential readers – and search engines. Key to success is the ability to get under the skin of what people are searching for online, the questions they’re asking, the answers they’re seeking, the phrases, keywords and terms they use when searching, and the type of content they are looking to consume. Once you understand this you can optimise your website, and your content, and help the search engines do their job even better.
Don’t worry, if this sounds a little scary, you’re not alone. We’re here to provide a safe pair of hands to ensure that your website, and your content, is like a magnet to your target audience.