To some book marketing is a little bit like marmite...

Fret not, as we're on hand to help if needed

At the end of the day, book marketing is a skill, just like writing, editing, or design.

However, if you don’t have the inclination, energy or time to learn new skills, hone the process, and refine your efforts — testing and iterating as you go — then your book marketing may be better served in the hands of someone who possesses those tried and tested skills.

And that’s where we come in.  We can help with the heavy lifting on any, or all, of the following tasks…

Search Engine Optimisation (SEO)

SEO is the practice of increasing both the quality and quantity of traffic to your website through non-paid – usually known as “organic” – search engine results.

In practical terms, SEO is all about the relationship between two things: people – your existing fans and potential readers – and search engines. Key to success is the ability to get under the skin of what people are searching for online, the questions they’re asking, the answers they’re seeking, the phrases, keywords and terms they use when searching, and the type of content they are looking to consume. Once you understand this you can optimise your website, and your content, and help the search engines do their job even better.

Don’t worry, if this sounds a little scary, you’re not alone. We’re here to provide a safe pair of hands to ensure that your website, and your content, is like a magnet to your target audience.

Social media

Engaging with your readers, creating a two-way conversation with fans, and revealing a little of the ‘real person’ behind the author will make a huge difference to your social media efforts and the way people feel about your brand.

Good social media creates a ripple effect – it builds trust among new readers and creates evangelists out of your existing fans – and obviously it can help improve awareness of your brand and your books.

A strategic approach is essential. We can help you to develop a tone of voice that resonates with your audience, define and deliver a highly relevant content schedule, and also identify conversations that you can join in with around trending topics – which when combined will help forge a strong connection between you, your brand, and your readers.

Email marketing

When first setting out in the world of writing many authors appear reluctant to foray into email marketing. The primary reason cited is the belief that other marketing pursuits – social media for example – will achieve a similar result. A mailing list and social media are not mutually exclusive, but if we were to pick one, it would be a mailing list, and here’s why: You’re in control!

Imagine this: You’ve put a lot of effort into marketing your first book, and you’re about to release the second one. Now ask yourself this question: How do you leverage your readership in order to sell more copies? Your mailing list is a cornerstone for all of your future marketing efforts. But where can you find a professional email marketer with the right expertise to help you set up and grow your mailing list? Right here.

We are expert in all things email marketing: From the initial set up your readership database to creating your newsletter templates, drafting content and subject lines to defining the frequency of your newsletters. There’s a lot to get to grips with so what not hand it over to the experts?

Content marketing

“You can buy attention (advertising). You can beg for attention (PR). You can bug people to get attention (sales). Or you can earn attention by creating something educational, engaging, and valuable and publish it online for free.” David Meerman Scott, The New Rules of Marketing and PR

Content marketing is the creation and distribution of materials – articles, audio, video, images etc. – with a special focus on the reader’s needs: the aim is to empower readers to make their own decisions with content that educates, inspires and entertains, rather than taking a pushy, interruptive, sales-orientated approach.

Content creation is a speciality of ours. Every strategy is bespoke, designed to build and strengthen trust with your readership, raise awareness of your works, and establish you as an expert in your field. Rest assured that we will craft you a content marketing strategy that resonates with your readership, whilst also enhancing your search engine visibility.

Blogger outreach

Outreach is about extending the reach of your brand by having your content featured on the website of an influential blogger or a relevant thought leader.

Blogger outreach adds a further strand to your content marketing activity by exposing your works, thoughts and writing to a blogger’s existing readership, allowing you to reach new, wider – and, most importantly, relevant – audiences. Do the maths: If your content appears on blogs or websites that are read by your target audience, and offers them something new and interesting, the brand awareness potential is huge.

We ensure that the goals of the bloggers we work with are aligned with those of our clients’. It’s pivotal that we identify influencers and thought leaders with whom we feel that you can develop a mutually beneficial arrangement – our goal is always to foster a beautiful relationship, rather than a one-off assignation – as this exchange of content helps to strengthen your website’s SEO profile by creating strong, natural backlinks, which signals to Google that your website has trust and authority.